Levi's x Ricardo Garduño

Levi’s partnered with artist Ricardo Garduño to create a striking centerpiece for their Mexico City Levi’s House: a fully restored vintage piano wrapped in iconic denim. Using vintage and new Levi’s denim, Garduño transformed the piano into an interactive artwork—inviting visitors to play, create music, and connect. Unveiled during Mexico Art Week 2025, the piano premiered with live performances by Garduño himself and Canadian artist Geoffroy. Garduño also hand-painted two denim jackets, now permanently displayed at Levi’s House. We did the creative direction and production of the short-film documentary capturing the creative process behind this collaboration.